Impulses from the core. For effective transformation.

Organizational DNA: What it is, how to decipher it – and why it is crucial for success
2 min read

Most organizations change their structures – and then wonder why behavior remains the same. The reason is simple: their organizational DNA has never been deciphered. Identity, cultural markers, decision-making logics: this is the true operating system of an organization. Those who fail to see this are merely transforming the surface.

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