Blog #Transformation

Strategies can be copied. Products, too. But identity? Never. It will be the strongest competitive advantage of the 21st century. Why? I explain in the new article.

Most organizations change their structures – and then wonder why behavior remains the same. The reason is simple: their organizational DNA has never been deciphered. Identity, cultural markers, decision-making logics: this is the true operating system of an organization. Those who fail to see this are merely transforming the surface.

Change requires open communication, a corporate culture that supports change and the involvement of employees.