Blog #Organisationsidentität

Strategies can be copied. Products, too. But identity? Never. It will be the strongest competitive advantage of the 21st century. Why? I explain in the new article.

Most organizations change their structures – and then wonder why behavior remains the same. The reason is simple: their organizational DNA has never been deciphered. Identity, cultural markers, decision-making logics: this is the true operating system of an organization. Those who fail to see this are merely transforming the surface.

Organizations operate through invisible forces that shape daily decisions, mold behavior, and determine success or failure.